{"id":59,"date":"2025-03-17T13:29:27","date_gmt":"2025-03-17T16:29:27","guid":{"rendered":"http:\/\/localhost\/miweb\/?page_id=59"},"modified":"2025-07-27T16:25:18","modified_gmt":"2025-07-27T19:25:18","slug":"comercializacion-estrategica","status":"publish","type":"page","link":"https:\/\/marketingexcelencia.com\/?page_id=59","title":{"rendered":"COMERCIALIZACI\u00d3N ESTRAT\u00c9GICA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"59\" class=\"elementor elementor-59\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a59b0d e-flex e-con-boxed e-con e-parent\" data-id=\"1a59b0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27b01466 e-con-full e-flex e-con e-parent\" data-id=\"27b01466\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8782fc7 elementor-widget elementor-widget-heading\" data-id=\"8782fc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br>COMERCIALIZACI\u00d3N ESTRAT\u00c9GICA.<br>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74645c08 elementor-widget elementor-widget-text-editor\" data-id=\"74645c08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"has-text-align-center\" style=\"text-align: left;\">Hoy, el \u00e9xito de las\u00a0 empresas reside en la forma de relacionarse con sus clientes. No es posible ofrecer bienes o servicios que no guarden relaci\u00f3n con las necesidades del mercado, sino que resulta imprescindible actuar en funci\u00f3n de lo que los consumidores esperan de la empresa.<\/p>\n<p class=\"has-text-align-center\" style=\"text-align: left;\">Nuestros Servicios son:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} --><\/p>\n<p><!-- \/wp:heading --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Investigaciones y An\u00e1lisis de Mercados.\n<p>La importancia de una investigaci\u00f3n de mercado radica en la posibilidad de evaluar si existe una demanda probable para un determinado bien o servicio, d\u00f3nde encontrarla y c\u00f3mo atenderla. \u00bfCu\u00e1les son los aspectos claves para lograr el \u00e9xito comercial? <br \/>El an\u00e1lisis de la Demanda y de las fuerzas Competitivas, le permitir\u00e1 al cliente conocer y dominar toda la informaci\u00f3n acerca de la actividad en una localizaci\u00f3n determinada, incluyendo un completo an\u00e1lisis de la evoluci\u00f3n, situaci\u00f3n y perspectivas del mismo.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Estudios econ\u00f3micos sectoriales.\n<p>Estos estudios acent\u00faan especialmente la informaci\u00f3n relativa a las tendencias y h\u00e1bitos de compra y consumo por parte de los potenciales clientes y\/o importadores, como as\u00ed tambi\u00e9n la rentabilidad del negocio, y la performance, estrategias competitivas, desarrollo comercial, y proyecciones de producci\u00f3n y ventas de los competidores m\u00e1s destacados del sector. <br \/>Competencia: empresas, inversiones y tecnolog\u00eda. Oferta: segmentaci\u00f3n por producto, volumen, precios y marcas. Sustitutos\/Complementarios. Estrategia. Canales de distribuci\u00f3n y promoci\u00f3n. Demanda: segmentaci\u00f3n por nivel socio-econ\u00f3mico, edad y localizaci\u00f3n. Proveedores. Comercio Exterior. Barreras de entrada\/salida. Rentabilidad del negocio.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Inteligencia Comercial.\n<p>Se busca dise\u00f1ar, organizar y dirigir la comercializaci\u00f3n de productos en forma inteligente, optimizando la coordinaci\u00f3n y administraci\u00f3n de los recursos humanos y t\u00e9cnicos de la Empresa con una adecuada oferta para aumentar la satisfacci\u00f3n del cliente y lograr el mayor retorno de la inversi\u00f3n en el menor tiempo posible. Capacitando previamente a los ejecutivos de promoci\u00f3n y venta.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Marketing Competitivo.\n<p>Se busca dise\u00f1ar, organizar y dirigir la comercializaci\u00f3n de productos en forma inteligente, optimizando la coordinaci\u00f3n y administraci\u00f3n de los recursos humanos y t\u00e9cnicos de la Empresa con una adecuada oferta para aumentar la satisfacci\u00f3n del cliente y lograr el mayor retorno de la inversi\u00f3n en el menor tiempo posible. Capacitando previamente a los ejecutivos de promoci\u00f3n y venta.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Gesti\u00f3n Comercial &#8211; Comercio Exterior.\n<p>An\u00e1lisis y planificaci\u00f3n de las estrategias comerciales para realizar operaciones comerciales. <br \/>B\u00fasqueda y selecci\u00f3n de los canales comerciales que permitan concretar ventas adecuadas con la potencialidad de los mercados. <br \/>An\u00e1lisis de complementaci\u00f3n operativa y\/o comercial entre empresas de diferentes pa\u00edses. <br \/>Estudios de costos y formaci\u00f3n de estructuras de precios en los mercados meta. <br \/>Organizaci\u00f3n de misiones comerciales.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>COMERCIALIZACI\u00d3N ESTRAT\u00c9GICA. Hoy, el \u00e9xito de las\u00a0 empresas reside en la forma de relacionarse con sus clientes. No es posible [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-59","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marketingexcelencia.com\/index.php?rest_route=\/wp\/v2\/pages\/59","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingexcelencia.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingexcelencia.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingexcelencia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingexcelencia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=59"}],"version-history":[{"count":18,"href":"https:\/\/marketingexcelencia.com\/index.php?rest_route=\/wp\/v2\/pages\/59\/revisions"}],"predecessor-version":[{"id":856,"href":"https:\/\/marketingexcelencia.com\/index.php?rest_route=\/wp\/v2\/pages\/59\/revisions\/856"}],"wp:attachment":[{"href":"https:\/\/marketingexcelencia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=59"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}